Strategic Management for Innovation and Lifecycle- myassignmenthelp

Question: Discuss about theStrategic Management for Innovation and Lifecycle. Answer: Introduction The following paper is about the inventing new processes for innovation and gaining the competitive advantage over the competitors. The question of the innovation process is one of the most important aspects in this paper since the chosen organization is Google ("About Us | Google", 2017). Innovation This company is the global leading search engine and it has expanded throughout the world in almost every country and available in most of the languages. The innovation techniques of this company have been fairly super class and they have gone way ahead of their competitors in the recent past. The management of the organization has been very serious about the innovation techniques since they aim to be ten times better than their competitors. They have focused on their innovation techniques as they have adopted some strategies to look upon (Ahmed Shepherd, 2012).They believe that motivation for innovation can come from anywhere and they focus on their users. They tend to prioritize what the customers want form the. Their new smart phone Google Pixel has been reigning supreme in its target market. They allow their employees to indulge in 20% of their working times to their favorite things other than core organizational objectives. They also believe that if they are trying, failure will come at one stage and they have to overcome it. So, they are trying their best ("About Us | Google", 2017). Lifecycle Out of the seven stages in the business lifecycle they fall into between the fifth and sixth stage i.e. expansion and maturity. They have expanded through the world but the emergence of other competitors in this industry is still a threat to them. They aim to dominate the market supremely (Ahmed Shepherd, 2012). Conclusion The conclusion can be drawn that Googles innovative power has led them to be the global leaders in the industry and they have many products under their belt that cater to the basic needs of the customers. They can try to expand more and dominate the market positively. References About Us | Google. (2017). Google.com. Retrieved 30 August 2017, from https://www.google.com/intl/en/about/ Ahmed, P., Shepherd, C. (2012).Innovation management. Pearson Higher Ed.